Restaurant Review: Sweet Things

There are hundreds and thousands of reasons to try out this gem on Primrose Hill

Nestled on charming Regents Park Road in Primrose Hill, Sweet Things is a secret you will find hard to keep. Founded 10 years ago by City exec turned professional baker Natalie Allen, this cupcake cafe is a delightful, unpretentious destination for anyone with a sweet tooth.

Entering the small boutique, it’s difficult not to notice how passionate the people at Sweet Things are about baking. Hundreds and thousands are omnipresent in the otherwise simple interior design, whether in small jars decorating the main window or filling see-through tabletops around the cafe. The main cake stand teases with a glimpse of the goodness that’s about to come your way – at first glance, a variety of mini and full-size cupcakes are on offer, their labels showcasing their mouth-watering potential.

Quickly pulling us away from this cake daydream, the friendly waiter who would be looking after my date and I on this sunny Saturday afternoon started introducing Sweet Things’ afternoon tea. Including a selection of mini savoury sandwiches, brownies, scones and mini cupcakes, it became clear this was going to be a delicious festival of flavours. Eccentric cupcake flavours such as Toblerone, brownie cheesecake and salted caramel competed with classics like red velvet, carrot and vanilla. A full-size peanut butter cupcake was also on display – making a choice was going to be difficult.

Both my date and I being born and bred outside of the UK, this was our first experience with traditional afternoon tea, and let’s just say the reality far exceeded our expectations. Slices of artisan bread topped with either mozzarella and tomatoes or smoked salmon and cream cheese made for a stunning savoury part of the journey. Eagerly moving on to the sweet chapter of our adventure, the salted caramel cupcake was everything this delicate, sweet-and-salty combination promises to be and more. The scones and accompanying clotted cream were a delicious treat to which all future scones will be compared. As for the brownies, moist and beautifully chocolatey, they were simply addictive. The picture wouldn’t be complete without a great selection of tea and coffee, and Sweet Things didn’t let us down in that department either, even to the point of providing a small hourglass to ensure the tea reached optimal brewing time.

With such a high level of quality, it’s not surprising Sweet Things teams up with big names such as Fortnum & Mason and Selfridges – in fact it, would be outrageous if it didn’t. The intimate setting and delicious baking make it an outstanding choice for a daytime date. My only regret would be not trying that peanut butter cupcake, but now that I’m in on Primrose Hill’s best-kept secret, I definitely intend to become a regular and return for more Sweet Things.

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